Fruit Farm Wines Rebrand

For the rebranding of Fruit Farm Wines, I proposed a new logo, color palette, and design elements aimed at transforming the brand. The primary goals were to increase its appeal to a wider demographic, freshen and modernize the brand's overall look and feel, create a cohesive visual identity across all product flavors, and ensure it stands out from the competition on the shelf.

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By introducing a vibrant and unified design, I aimed to attract new customers while retaining the brand's loyal following. The updated visuals not only modernize Fruit Farm Wines but also enhance its market presence, making it more recognizable and appealing.